As a G7 certified printer, we take our commitment to quality seriously. Inconsistency with colors associated with a brand subconsciously diminishes it and erodes brand loyalty. Color issues pose a similar risk to the complex process of attracting potential new customers. The G7 standard was developed by IDEAlliance to help printers achieve the goal of consistent printing. The G stands for the grayscale values the printer creates, while the 7 stands for the 7 primary colors in the printing standard. G7 uses the principle of colorimetry, which measures visual ‘appearance’ and LaB values instead of dot percentages and ink density. In other words, it brings photographic principals to the press. This is just one example of how we strive to meet the highest standards in print to ensure you always receive the greatest return on your print investment!